Thursday, 21st November, 2019

After Hingis and Sania partner in Wimbledon, Lindt and Parle to partner to make Melody

15, Jul 2015 By CB

After success of tennis collaboration between “Miss Swiss” Martina Hingis and India’s Sania Mirza and mixed double success with Leander Peace, corporate giants between Switzerland and India are joining hands to repeat the magic.

Lindt one of the most famous Swiss chocolate makers is joining hands with Parle to produce new and innovative flavours of Melody. Announcing the deal spokesman for Swiss chocolate giant said, “India is one of the largest market and fast growing economy. We want to play part in its growth. We have lot of quality products to offer.” Parle spokesman said, “Lindt is one of the most respected brands. Their record is impeccable and this tie up is going to help Parle a lot. We would exchange technology to help make our products better.”

This tie up is significant. Sources from Industry say, “This is a very good deal. This shows Indian industry is maturing. This would help increase competition in India market and also help us produce affordable product.” Some industry veterans feel this is going to help boost “Make in India” campaign. FDI investment details from this agreement are not declared yet.

When your paper spokesman spoke to Industry veterans, they said there are some more tie-ups round the corner. Swiss Industry is actively working with their Indian counterparts on additional proposals. However one area where there is less traction is banking. One of senior baking executive at a private bank who didn’t want to be identified said, “This tie up is good idea. But this may not happen in banking space just yet. Due to domestic politics around having account in Swiss Banks and tax heaven status, it’s a risky project. Also there are some regulatory issues.”

Lindt joining hands with Indian chocolate makers is a good move. Chocolate lovers like this reporters are very happy about it and are waiting for new products to hit the supermarket shelfs….